When Steve Jobs returned to Apple in 1996, setting it on a path to a $1 trillion valuation, he stopped production of all of Apple’s existing products. He wanted one computer that consumers would want to buy, no complicated decisions to make, just one product that would do it all.
When we look at the ice melt industry, consumers are typically overwhelmed trying to find what they need. You have:
- Calcium chloride – highly effective and fast acting, but extremely expensive and corrosive
- Magnesium chloride – less corrosive, but slow acting, and expensive
- Potassium chloride – safer for pets, but expensive, less effective than other products and stops working lower than 25 degrees F
- Sodium chloride – inexpensive but highly corrosive and less effective in cold temperatures
- Enter the ice melt blends – commonly sodium chloride coated with mixtures claiming to increase their effectiveness and decrease their corrosive properties. However the coating melts away, leaving an ineffective and corrosive sodium chloride crystal behind.
Breakthrough Infusion Technology™, is an exciting, patent pending manufacturing process that can change the consistency and effectiveness of particles by infusing them with safety and performance-enhancing components, providing consumers with the one ice melt product that Does It All!
- Low cost
- Less corrosive
- Fast acting
- Long lasting
- Highly effective
Breakthrough Infusion Technology™ provides the highest level of quality found in far higher priced blends, yet the value and affordability sought in lower cost products. Products in the marketplace with Breakthrough Infusion Technology™ cover the majority of desired results from each of the most common ice melt products, without the individual drawbacks, matching or outperforming far more costly ice melts found in the market.
Ice melt products have remained the same for decades, without improvement or innovation. We didn’t reinvent the wheel when it comes to the additives, the difference is in the Infusion. Because our active ingredients are embedded throughout the sodium chloride crystal, the result in their effectiveness is prolonged through the lifecycle of the product. Breakthrough Infusion Technology™ is intended to give you the result of top-selling ice melt products, with the added benefits of what you’d find in a blend, without the individual drawbacks. You’ll have a proven product that many have already chosen as the only ice melt they’ll ever use again. The only thing I can recommend is that you try it for yourself and discover why Breakthrough Infusion Technology™ is the only ice melt you’ll ever use.